The 137th Canton Fair: A Certainty Choice in an Uncertain Era-Zhengzhou Xinli Wear-resistant Materials Co. Ltd.

The 137th Canton Fair: A Certainty Choice in an Uncertain Era

April 14,2025

The 137th Canton Fair: A Certainty Choice in an Uncertain Era The Canton Fair, which is held twice a year, is a “big scene” that foreign trade people cannot avoid. The atmosphere of the 137th Canton Fair this year is more complicated than in previous years.

Some people are waiting and watching: global trade frictions continue, orders from Europe and the United States shrink, and “whether it is still worth participating in the exhibition” has become the focus of hesitation;

Some people firmly believe that every offline meeting is an opportunity to break the trust barrier and expand new markets.

So, what signals did this Canton Fair release? Where are the new customers? How can companies grasp the direction of certainty?

We have sorted out three major trends and suggestions based on the data👇

1. The scale has reached a new high: the status of the world’s largest trade fair has been further consolidated Exhibition time: April 15 to May 5, 2025 (in three phases)

Total exhibition area: 1.55 million square meters

Exhibitors: more than 31,000 (exceeding 30,000 for the first time)

Number of booths: about 74,000, of which more than 73,000 are export booths, an increase of nearly 900 over the previous session

🔍Interpretation: Even in the complex foreign trade situation, companies still regard the Canton Fair as an important platform for grabbing customers and orders.

2. Emerging markets are rising across the board: Asia, Africa and Latin America have become growth engines As of April 8, nearly 170,000 overseas buyers have pre-registered, and the sources of buyers have become more diversified:

Countries along the Belt and Road account for 72%

BRICS countries account for 27.4%

RCEP member countries account for 11.7%

📌Main market dynamics:

Middle East/Africa: Buyers from Saudi Arabia, the United Arab Emirates, Nigeria and other countries actively participate, and Middle Eastern buyers account for 14.3%, a significant year-on-year increase

South Asia/Southeast Asia: Buyers from India, Bangladesh, Indonesia and other countries have grown rapidly, with Bangladesh accounting for 12%

Russia/Brazil: Buyers are highly motivated, and visa convenience has also increased participation in the exhibition

⚠️ The proportion of European and American buyers has dropped from 21.3% in the previous session to 10.5% in this session of the Canton Fair – the supply chain is being restructured and the customer structure is “moving eastward”.

✅ Suggestions and inspirations: Focus on emerging market customers: actively deploy Asian, African and Latin American markets, adjust product structure and marketing strategies

Strengthen offline contacts: on-site meetings are still the fastest way to build trust

Differentiate responses to European and American markets: respond to “price pressure” and wait-and-see mentality, highlight cost-effectiveness and delivery capabilities

Find certainty in uncertainty: trends change, but opportunities still exist. Whoever is fully prepared will be able to seize the opportunity.

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The 137th Canton Fair: A Certainty Choice in an Uncertain Era